about hbn telebrands india

Telebrands now HBN is one of India’s largest, oldest and most respected DRTV companies that has discovered and developed many Unique & High quality products in fitness, beauty, home appliances and more recently Digital. Recognized for its catchy promotions and advertising campaigns, HBN has been accredited with changing DRTV & Tele-shopping scenario in India.

More than 20 years ago, HBN launched Ambervision Sunglasses & Super Slicer, introducing a new style of marketing that pioneered a revolutionary new approach of direct to consumers selling in India. Since its inception 1995 HBN has grown not only in size but in the hearts of the consumers. Apart from India HBN has distribution in more than 7 countries including Bangladesh, Afghanistan, Bhutan, Nepal, Maldives and Pakistan.

HBN has a superior track record of customer satisfaction. With Unique Quality products and generous return policies HBN has set industry standards for honesty and best practices.

Hitesh Israni is the founding Director and under his abled leadership the company has grown strength to strength in the Indian consumer market. HBN’s Head office is based in Wagle estate, Thane and warehousing & fulfillment is based in Bhiwandi, Thane.

HBN TeleBrands Red Logo

HBN 24 Hour Shopping Channel

From the stable of India’s largest Shopping Network TELEBRANDS, HBN is the New Age, New Look, India’s first 24 hour Shopping Channel. It bring’s over 400 unique products catering to all needs of the Indian household on one platform.

Captivating viewership across age groups & languages the channel is knitted around the concept of Quality, Value and Service. Apart from Hindi, HBN is also available in Malayalam & Tamil languages. HBN is supported by a 24 hour Call Centre with more than 300 employees taking calls round the clock.

It’s a free to Air channel, hence available on all leading d2h providers within the basic package. HBN is available on DTH Networks such as TATA Sky, Videocon d2h, Dish tv, KCCL and Asianet in Kerela, Arasu in Tamil Nadu, Fastway in Punjab Haryana, Hathway in North and West India, GTPL, J K cable in Jammu n kashmir etc.

Target Audience: TG ranges from 20years & above of SEC A,B both Male & Female. USP: A reach of “70 million households” with a “Viewership of 300 million”.

Retail Network

HBN is the Only Teleshopping Company with Strong Retail Presence that supplies its Products to over 3000 shops across India.

It has its own 110 shops across the Country. In Mumbai shops are operating in R Mall mulund, Raguleela Poisar, R City Ghatkopar, Vivana mall, Nakshatra Dadar, Moksha Borivali, Little Wonder – New Bombay, Panvel, Prime mall Irla, etc..

It has 150 Retail Distributors Across the Country ensuring nation wide presence. Products are backed by generous extended return policies and Customer service is given by HBN and not by 3rd party. There are technicians serving pan India which ensures a high Repeat Buying Percentage.

HBN also has International Distribution of its Products in neighboring Countries such as Bangladesh, Bhutan, Nepal, Maldives, Afghanistan and Middle East.

promoters with a humble background

Hitesh Israni

Managing Director

Hitesh Israni

HBN was founded in 2005 Under the abled leadership of Hitesh Israni. In 1995, Hitesh Israni pioneered the concept of Tele-shopping and DRTV in India with a ground breaking campaign of Ambervision Sunglasses. He is also the founding Director of Telebrands India which was established in 1995. Hitesh is a pioneer for the Indian Home-Shopping Industry since last 2 decades. Under his strong and dynamic leadership, the company has grown from a Home-Shopping Company to an Omni Channel Retail Company with revenues of over INR 100 crores

Manisha Israni

Creative Head

manisha israni

The creative team is headed by Manisha Israni. She brings with her 15 years of the immense Marketing and Sales experience that is a must when orchestrating a successful commercial or an infomercial from pre-production to to post-production to Marketing. Manisha earned her MBA degree with major in Marketing from University of Hull, England. She joined Telebrands India in 1996. Among many accomplishments she helped set up a successful all India Sales & Marketing Team, a flourishing e-commerce business and In-house studio of HBN India.



Telebrands India rebranded as HBN India, to raise Rs. 120cr by FY18

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Television market hots up, HBN India targets 200 cr by 2016



Telebrands India Rebranded as HBN India, to raise Rs. 120cr by FY18